What’s the best workflow?
What’s the best workflow? Content ideas can come from the content team. They can also come from the SEO strategist. It doesn’t have to be a production line workflow. If an SEO strategist has an idea for content and already knows based on their research that SEO success is likely, that can help the entire team – including the content creator. Empower SEO strategists to bring story and content ideas to the table as well. I’m a big fan of hallway collaboration. You know the kind. A content creator and a strategist run into each other in the hallway and exchange ideas. There’s a place for this, but that process is hard to scale and we do need to look up data to make informed decisions. Certainly, that can be done to an extent end from mobile devices . I still recommend a workflow like this: Agree on a standard process to pass assignments and requests back and forth in a written format. Use a tool that works for most. In this tool, content creators can assign requests for resear...